E-commerce Lead

General information

Location

Auckland

Expertise

Brand & Marketing, Data Analytics, Technology

Job Level

Experienced

Employment Type

Permanent full-time

Close Date

17-Nov-2025

Ref #

62647

Description & Requirements
Spark NZ
As New Zealand's largest telecommunications and digital services company, Spark's purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.

About The Role
We're currently looking for a hands-on digital obsessed
Ecommerce Lead
. You'll be experienced with collaborating cross-functionally to accelerate digital projects and campaigns and optimise digital execution.

You'll have the opportunity to use your digital, operations & communications expertise to drive channel growth and optimise Spark's online sales ecosystem through improvements and innovations.

You'll be passionate about data, operations and optimisation, using your expertise to guide decision-making in a rapidly evolving ecommerce landscape. If you're looking for a new challenge, this could be the role you've been looking for.

Primary Responsibilities

• Analyse digital journey and campaign performance to proactively find friction points, recommend optimisation opportunities and drive the adoption of AI & ML personalisation capabilities to improve digital channel sales.
• Champion the use of martech tools to ensure maximum business value from capability investments and increase adoption of tools.
• Design and execute an ecommerce strategy to grow Spark's digital sales and improve customer experiences while aligning with the company's transformation goals and the changing landscape of eCommerce with the rise of Agentic AI.
• Oversee the performance, operations, and user experience of Spark's ecommerce platforms; ensuring seamless discovery, checkout, and after-sales processes.
• Execute digital campaigns and launches, including targeted promotions and online offers, managing various aspects as needed to get across the line
• Monitor ecommerce KPIs and targets, providing regular channel performance updates and actionable insights to senior management.
• Manage relationships with third-party platform providers, logistics, supply chain and internal stakeholders
• Work alongside marketing to appropriately prioritise and align promotional messaging across eCommerce touchpoints to maximise conversion rate and online sales
• Champion customer-centric practices in every aspect of Spark's ecommerce operations, representing the voice of Spark's customers for continued innovation and service excellence

Key Skills & Experience

• Strategic yet hands-on, with strong attention to detail and experience with marketing communications or operations
• Excellent communication skills and storytelling abilities
• Commercially astute, with a proven track record in growing online sales
• Passionate about digital transformation and outstanding customer experiences
• Adaptable and comfortable with rapid change
• Experience using Adobe Analytics workspace (or similar analytics tools) for identifying optimisation opportunities and familiarity with visual analytics and session recording tools (Hotjar, SessionCam or Glassbox)
• Experience with Experimentation or Personalisation on digital channels to improve funnel performance and key KPI's
• Experience with improving processes, operations and ecommerce ecosystems to scale channel growth while preparing for the agentic future
• A learning mindset and passion to develop your data and optimisation skills

Why Choose Us
Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai
At Spark, we are constantly looking for ways to build a more inclusive culture.  Our vision is for diversity and inclusion to be "how things are done at Spark", embedded into our day-to-day activities, standards, and business practices.  We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.

Sustainability: Toitū
Sustainability is a key focus for us.  We are dedicated to supporting Aotearoa New Zealand's recovery and economic transformation.  The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.

Benefits: Awhina
Benefits
Our people matter and we make sure we look after them. As a valued employee of Spark, we've got our people covered with a range of leading benefits including:

• Wellbeing - Comprehensive medical insurance, life and income protection.  Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme.
• Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible.
• Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.
• Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products.
• Spark Share scheme – periodically we offer the opportunity to buy into our share scheme.
• Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining)

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Position Description

Digital Optimisation - eCommerce Lead - Nov