Global Brand Manager
6 days ago
Be part of something new and exciting at Lion. Our newly formed Lion Wine & Exports team has a bold purpose: to shape and deliver a global strategy that drives profitability, tackles industry challenges, and unlocks untapped opportunities. Join us in building the future of Lion wine and making your mark on a truly global stage.
As part of the new team, we are looking for a Global Brand Manager to lead the development of global brand strategies for Lion-owned wine brands and to partner with our global import and distribution partners to bring annual brand plans to life in key markets, delivering powerful commercial results and building meaningful consumer connections.
This role can be based in either Auckland or Blenheim.
Key responsibilities include:
- Lead the global brand strategy for Lion-owned wine brands, including Wither Hills and Lindauer
- Partner with local and international distributors on the development and execution of market plans that deliver to the global business and brand strategies and adhere to global brand standards
- Lead the development of the global brand innovation strategy, incentivising and supporting our distribution partners; from proactively identifying new product development opportunities through to local launch execution
- Be accountable for the development and continuous improvement and updating of all Lion-owned wine brand assets, including global trade marketing tools, websites and social media
- Develop and execute a PR plan with wine and lifestyle media to grow awareness and positive 3rd party endorsements for Lion-owned wine brands and the Wither Hills Cellar Door experience
We are looking for someone with:
- Brand management expertise with extensive experience leading the development of global wine brand strategies, including brand DNA, product management and NPD, digital and physical brand asset management and well-crafted brand communications
- Demonstrated experience and success in partnering with local and international wine distributors in the development and execution of market-specific brand plans
- PR/media skills with a track-record for delivering enhanced brand awareness and reputation
- Commercial & Strategic Acumen: Knowledge of brand planning, innovation, communications, and P&L analysis
- Data-Driven Thinking: Ability to connect consumer and commercial insights into actionable brand strategies
- Degree qualified in Marketing or related discipline
This is an exciting opportunity to play a critical part in the business and make a tangible impact. We don't just offer a job; we offer growth and development 'on tap' where you can unleash your potential and be part of something extraordinary
We're a certified B Corp, which means we care about people, planet and purpose—not just profit. We're committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.
If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.
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