Go To Market Lead

The Opportunity

ArchiPro is one of Australasia's fastest-growing design platforms, transforming how architects, designers, builders, and brands connect, united on one intelligent platform. Now, we're elevating how that ecosystem scales, through data, automation, and precision systems that make growth measurable, repeatable, and effortless.

This is a rare opportunity to help architect the next generation of ArchiPro's commercial growth engine, a system that powers how the architecture and design industry connects, discovers, and grows.

As GTM Lead, you'll be at the heart of this transformation, owning the systems, technology, and workflows that turn data into predictable revenue and intent into qualified opportunity at scale. This is a role for a builder and a thinker: someone who thrives at the intersection of strategy, data, and execution.

You'll be accountable for the commercial levers that drive growth -designing, automating and optimising every part of the go-to-market engine to improve pipeline performance, conversion rates and revenue outcomes. It's about architecting the machine that makes growth measurable, repeatable and scalable.

The Role

You'll report to the GM and work closely with Sales, Marketing, and Revenue Operations to turn vision into engineered growth. You'll design and maintain the foundations, workflows, and experiments that enable every commercial team to operate with accuracy, speed, and scale. One week you'll prototype a new enrichment logic in Clay; the next, you'll rebuild the data layer that connects HubSpot, Snowflake, and client activity signals.

Every initiative you lead should either reduce friction or increase revenue.

Core Responsibilities

1. GTM Systems Architecture

• Architect and maintain a unified GTM stack integrating HubSpot, Clay, Snowflake, that enable scalable outreach, lead generation, and conversion.
• Design the integrations and data flows between marketing, sales, and analytics platforms, ensuring every interaction is measurable and attributable.
• Translate growth strategy into technical infrastructure: building repeatable frameworks that automate and optimise the journey from lead to revenue.
• Ensure the growth stack is unified, scalable, and built for precision, one source of truth for all outreach and funnel activity.

2. Automation & Workflow Enablement

• Eliminate manual effort through automation and client centric obsession, from outreach sequences to post-meeting follow-ups.
• Own and optimise ArchiPro's ICP Engine from the ground up, partnering with Marketing and the GTM team to define, messaging and distribution approach
• Use intent signals, enrichment data, and routing logic to build high-quality target lists that put our commercial partnerships teams in front of the right opportunities at the right time.
• Partner with Commercial Department stakeholders (RevOp's / GM) to codify best practice into live system logic, ensuring every workflow aligns to revenue KPIs.

3. Growth Engineering

• Launch and measure GTM experiments across channels, audiences, and cadences to identify new growth levers.
• Operationalise what works, automating successful tests into permanent frameworks that scale globally.
• Leverage intent data, enrichment signals, and audience segmentation to continuously refine targeting and messaging.

4. Cross-Functional Collaboration

• Work with internal teams to ensure all experiments, systems, and campaigns reinforce each other.
• Train commercial teams on new workflows and data practices to drive adoption and accountability.
• Act as the connective tissue between technical and commercial functions, translating strategic goals into executable system design.

About You

• 10 years building GTM and RevOps and more recently being obsessed with all new technology and curious about how AI is reshaping software and GTM workflows
• You think commercially - you measure your work by pipeline created, deals accelerated, or hours saved
• Experience with our preferred tools, specifically HubSpot, Clay, Snowflake
• Excellent written and verbal communication skills; articulate, persuasive, and personable.
• Highly organised, target-driven, and comfortable working in a fast-moving startup environment.
• Curious and coachable, with strong growth ambitions and a hunger to learn.
• A genuine passion for architecture, design, and how technology is transforming the built environment.

For the Curious Minds:

• What our clients have to say:
• What our team have to say:
• Inside our offices:

Our Vision

• Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.

Our Values

• We are powered by design
• The PRO mentality is in our DNA
• We pursue excellence in everything we do
• Our success is defined by our clients' success'
• At the heart of our platform is the user
• We're a star team, not a team of stars