Experiential Marketing Manager

Company Description

Situated within the Auckland CBD, this role is an on property-based role. With your base location being within our CP Hotels' thriving office space, you will be on site at our hotels throughout New Zealand on a regular basis.

We have 13 Accor Hotels looking for their next Experiential Marketing Manager – Culinary & Wellness This role will be responsible for all areas of the social media function across a wide range of hotel brands and restaurant concepts.

Accor offers a welcoming, team-focused environment where everyone works together to create exceptional guest experiences. With 200 dedicated Heartists to support and guide, you'll have the opportunity to build meaningful connections and work across a variety of focus areas.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take has a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist, and let your heart guide you into a world where life pulses with passion.

Job Description

We are seeking a proactive and detail-oriented Experiential Marketing Manager – Culinary & Wellness to join our team. This position is responsible for implementing and executing the marketing initiatives for all restaurants, bars, cafés, and spas across a diverse portfolio of hotels, ranging from luxury and lifestyle to midscale and economy brands.

• Lead the narrative for our F&B and spa concepts alongside the Director of Marketing and hotel HODs crafting campaigns and activations that resonate with diverse audiences and inspire engagement.
• Own the digital ecosystem from CRM and CMS to social platforms ensuring seamless guest journeys and impactful storytelling. Creating and deploying the content. Maintaining cadence and high standard of consistency.
• Collaborate with hotel leaders: GMs, chefs, bar managers, spa directors, and creative partners to bring activations.
• Stay ahead of the curve, leveraging insights and trends to keep our brands culturally relevant and aspirational.
• Create 12 month calendars for each outlet and work alongside team members to deliver to timelines.
• Consider the financial impact on the hotels for all activities and commitments.
• In accordance with the budget, manage all paid media budgets.
• Balance distinct brand identities across lifestyle, luxury, midscale, and economy segments while maintaining consistency and quality.
• Manage multiple campaigns and activations simultaneously under tight deadlines without compromising creativity or accuracy.
• Coordinate with diverse stakeholders (F&B teams, spa managers, general managers, operations) to align marketing initiatives with business objectives.
• Stay ahead of rapidly evolving hospitality, culinary, and wellness trends to keep campaigns relevant and competitive.
• Leverage own channels including CRM, CMS, and social platforms effectively to create seamless guest journeys and personalised experiences.
• Interpret analytics to optimise campaigns and activations to demonstrate ROI in a highly competitive market.
• Ensure marketing strategies reflect the unique positioning of each outlet while supporting overall cluster objectives.
• Deliver high-quality work at scale in a fast-paced environment with shifting priorities.

Qualifications

• Tertiary qualification in a business, marketing or related field.
• 3+ year's hands-on experience in a similar marketing role or with proven experience developing and executing marketing strategies .
• Proven experience in delivering to KPIs and high market performance.
• Proven ability to produce high-quality campaigns. Develop, create and deploy.
• Proven experience in word press, AEM or Magento CMS.
• Understanding of social platforms and tool such as Meta Business Suite.
• Experience in using Canva and Adobe programmes such as photoshop.
• CMS experience including database segmentation, building and deploying regular EDMs.
• An ability to understand and navigate complex stakeholder environments
• Creative strategist with strong understanding of hospitality, lifestyle, and design.

Additional Information

Why work for Accor?

Accor is one of the largest global hospitality businesses, with over 5400 Hotels across 110+ countries, the career development opportunities are endless.

Benefits Your Way

• On-site we offer laundry services
• Learn your Way - Access to our Accor Academy so you can Earn while you Learn
• Incredible Accor Heartist Benefits - including discounted Food & Beverage + Accommodation Worldwide
• Daily staff meal provided while on duty
• Accor's Parental Leave Scheme
• Ongoing reward and recognition incentives in Accor anniversaries
• Opportunities for further development and worldwide career progression within Accor

Our Commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. we offer reasonable adjustments to support you. if you require an adjustment to be made during the recruitment process, you're welcome to let us know.