Brand Manager

5 days ago

Auckland, Auckland, New Zealand Hancocks Family Merchants Full time NZ$80,000 - NZ$120,000 per year

Join Our Team as a Brand Manager – Beer Brands at Hancocks Family Merchants

Are you passionate about premium beverages and innovative drink solutions? Hancocks Family Merchants is looking for a dynamic and creative Brand Manager to lead several of our beer brands.

About the Role:

As Brand Manager, you will lead the development and execution of strategic marketing initiatives across our premium beer portfolio. Working in close partnership with our marketing, sales, category, and advocacy teams, you'll drive brand growth, elevate market visibility and foster deeper engagement with both consumers and customers. If you're ready to make an impact in the world of premium beverages—apply today.

Ke
y Responsibilities:

·      Develop and implement strategic marketing plans for the beer brands within your portfolio

·      Collaborate with the wider beer marketing team to create and execute world-class category promotions

·      Manage brand positioning, advertising campaigns, and promotional activities across multiple channels

·      Analyse market trends, competitor activity, and consumer insights to identify growth opportunities

·      Build and maintain strong relationships with key stakeholders, including suppliers, agencies, and internal teams

·      Manage the profitability and performance of each brand in your portfolio, ensuring alignment with business objectives

·      Lead the development of brand assets and ensure consistency across all touchpoints

·      Manage new product development and go-to-market strategies in collaboration with category and sales teams

·      Manage budgets and ensure efficient allocation of resources to maximize ROI

·      Represent the beer brands within your portfolio at industry events, trade shows and internal presentations

Qualifications:

·      Proven experience in brand management, ideally within the beverage or FMCG industry

·      Strong understanding of marketing principles, shopper marketing, and consumer behaviour

·      Demonstrated commercial acumen with experience managing budgets and delivering measurable results

·      Excellent communication, presentation, and interpersonal skills across diverse teams and stakeholders

·      Creative thinker with a passion for developing innovative, insight-driven marketing strategies

·      Experience working with external agencies, suppliers and media partners

·      Strong analytical skills with the ability to interpret data and translate insights into actionable plans

·      Understanding of brand positioning and portfolio management

·      Degree in Marketing, Business, or a related field (preferred but not essential)

Why Join Us?
 At Hancocks Family Merchants, we are committed to excellence and innovation. You will have the opportunity to work with a passionate team and make a significant impact on our brand's success. We offer a competitive salary, comprehensive benefits, and a supportive work environment.

If you are ready to take your career to the next level and be part of a leading company in the beverage industry, apply today.

  • Assistant Store Manager

    5 days ago

    Auckland, Auckland, New Zealand Brand Collective Full time NZ$60,000 - NZ$90,000 per year

    ABOUT SUPERDRYSuperdry is a globally recognised fashion brand founded in 2003 in Cheltenham, England. Our story is rooted in blending British prep with Japanese-inspired graphics and vintage Americana styling. From classic to iconic, we revisit heritage pieces through a contemporary gaze. Our mission is to serve our diverse community through a premium brand...

  • Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand NZME Full time NZ$90,000 - NZ$120,000 per year

    THE OPPORTUNITY:We are seeking an outstanding Brand Manager who has in-depth understanding of the full marketing mix. In this role you'll find yourself proactively developing, implementing and managing creative brand and content marketing ideas and communication plans in line with our business strategy.You'll be a brand champion, focusing on driving audience...

  • Brand Manager

    1 day ago

    Auckland, Auckland, New Zealand Viatris Full time NZ$80,000 - NZ$120,000 per year

    Viatris LimitedAt VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.Viatris empowers people worldwide to live healthier at every stage of life.We do so via:Access – Providing high quality trusted medicines regardless of geography...

  • Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand Halter Full time NZ$80,000 - NZ$120,000 per year

    About the role  We're looking for a Brand Manager who's a creative thinker and organised doer. You're a person who can take a brand vision and make sure it's consistently brought to life across every touchpoint. As Halter's presence has grown in New Zealand, the United States and Australia, we've continued to evolve our brand. We are now at the point...

  • Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand Halter Full time NZ$80,000 - NZ$120,000 per year

    About the role We're looking for a Brand Manager who's a creative thinker and organised doer. You're a person who can take a brand vision and make sure it's consistently brought to life across every touchpoint.As Halter's presence has grown in New Zealand, the United States and Australia, we've continued to evolve our brand. We are now at the point where we...

  • Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand Takeda Full time NZ$120,000 - NZ$182,000 per year

    By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.Job...

  • Global Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand Careers Full time NZ$80,000 - NZ$120,000 per year

    Be part of something new and exciting at Lion. Our newly formed Lion Wine & Exports team has a bold purpose: to shape and deliver a global strategy that drives profitability, tackles industry challenges, and unlocks untapped opportunities. Join us in building the future of Lion wine and making your mark on a truly global stage.As part of the new team, we are...

  • Global Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand MOXX Brands Full time NZ$80,000 - NZ$120,000 per year

    About the CompanyTo have MOXX(ie) is to be bold, determined and to act with courage. We are a New Zealand owned and operated company that designs and manufactures modern, award-winning consumer brands including Everblue natural hair care, Restor eco laundry & cleaning, Maison&Muse luxury home and car fragrances and ATOMIC laundry capsules. It's our mission...

  • Senior Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand Hunter Campbell Full time NZ$80,000 - NZ$120,000 per year

    DescriptionAbout the Company:Our client is a global natural wellness organisation with a strong international footprint across Asia, the US, and New Zealand. They operate a lean, high-performing marketing and innovation team focused on delivering premium, category-leading products. The culture is collaborative, flexible, and fast-moving, offering genuine...

  • Assistant Brand Manager

    5 days ago

    Auckland, Auckland, New Zealand Sanitarium Full time NZ$60,000 - NZ$80,000 per year

    The CompanySanitarium is a progressive and dynamic business that is New Zealand owned and produces New Zealand's leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and New Zealand's favourite breakfast Weet-Bix.About the RoleBased at our offices in Royal Oak, Auckland, you will proactively contribute to the implementation of...