Brand Manager

About the role 

We're looking for a Brand Manager who's a creative thinker and organised doer. You're a person who can take a brand vision and make sure it's consistently brought to life across every touchpoint.

As Halter's presence has grown in New Zealand, the United States and Australia, we've continued to evolve our brand. We are now at the point where we need clear ownership of our image and identity: Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey 

You're someone who loves the big picture but sweats the details, making sure our brand shows up boldly, consistently and memorably everywhere, from on-farm events to online webinars. You'll have a knack for spotting creative opportunities, streamlining processes, and making sure the Halter brand stays sharp as we grow across multiple markets.

This role exists because our brand is scaling globally and needs a custodian to oversee it and help it thrive. You'll be the go-to for all things brand consistency, working closely with marketing, creative, sales, partnerships and product teams to make sure Halter feels like Halter, no matter the channel or country.

You'll own our global brand guidelines, manage sponsorship and partnership strategy from concept to activation, and oversee our creative workflows.

• Guarding brand consistency and superior brand experience for our farmers/ranches across markets - partner with NZ, US and AU teams to adapt assets for regional needs.
• Bringing the brand to life in every touchpoint through genuine authenticity and keeping our farmers and ranchers at the forefront.
• Collaborating across teams - ensuring sales, customer success, events and product all have the brand assets and guidance they need to deliver a consistent experience.
• Owning and evolving our global brand guidelines- photoshoot creative direction to ensuring every asset, ad, activation and presentation reflects Halter's tone, look and feel.
• Managing sponsorships and partnerships - from identifying opportunities to negotiating terms, briefing creative, and delivering activations that leave a lasting impact.
• Driving creative processes - streamlining briefs, timelines and approvals to help the marketing and creative teams produce work that's bold, on-brand and on time.
• Overseeing our merch store – you'll partner with regions to lead global product selection and design through to stock management, launches and distribution.
• Spotting opportunities to strengthen our brand- whether it's owning the website, a new partnership, a creative refresh, or a smarter way of working.

• We're looking for someone who:
• Has 5+ yrs experience in brand management, marketing, partnerships or a related field.
• Is a natural organiser who can keep multiple projects moving at once without dropping the ball.
• Is comfortable owning processes end-to-end, from strategy to execution.
• Has a strong eye for design and detail. You can spot an off-brand font or colour from a mile away.
• Can confidently work with both creative and commercial teams.
• Thrives in a fast-paced, self-directed environment where priorities shift and opportunities pop up quickly.
• Brings ideas to the table and sees them through.
  
• Bonus points for:
• Experience in agriculture, rural brands or fast-growing startups.
• Brand activation, event or sponsorship experience.
• Familiarity with tools like Figma, Canva, Notion or other creative workflow platforms.
• An eye for creative trends and a knack for keeping a brand feeling fresh without losing its core identity.

• Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
• A genuine and shared connection to our mission to make a difference in the world.
• The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
• Our ideas are truly valued, we are able to move fast, and our impact is real.
• State-of-the-art, dog-friendly office that's been thoughtfully designed right in the heart of Auckland city.
• Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being.
• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
• Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave.
• We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
• Delicious snacks and drinks are available for your daily flow.

Our Office First Approach

There's a reason you visit your friends in person, live with your family and don't do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. 

Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don't like having heaps of rules or policies, but this means having strong, trusted relationships is critical.

We're office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to.  We have a high-trust culture, so everyone is trusted to do what's best for Halter. 

Our office vibe is something special, it's hard to describe until you're here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.

About Halter

At Halter, we're on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic.  Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you'll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We're committed to delivering real change in the world - this isn't easy, and in truth, we love that it's hard. We're backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab's Peter Beck and Icehouse ventures.

To find out more, visit our careers website, LinkedIn & Instagram.

Join our team

Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don't necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We'd love to chat to see if you'll be an epic fit

If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you're excited about this role and working at Halter, along with your CV, and we'll be in touch

Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.