Content Marketing Manager Advertising

**Content Marketing Manager | Advertising & Short Form**

**Experience**

Senior

**Employment**

Full-time

**Reports to**

Head of Content

**Location**

Parnell, Auckland

**About Kami**

Kami is not only an award-winning education company based in Auckland, New Zealand, but a thriving organisation filled to the brim with talented, creative, and passionate people It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 40 million users worldwide, empowering students and supporting teachers

You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over 100 team members across the world, we couldn’t be prouder of the accomplishments and milestones we’ve achieved to date. Now, this is your chance to join our team and become an integral member of Kami’s growth, while shaping your own future (and having fun doing it)

**The opportunity**

As a Content Marketing Manager at Kami, you'll craft compelling narratives and content strategies that connect with educators worldwide. This role combines strategic thinking with hands-on content creation—you'll help shape how Kami communicates its value while working closely with our digital and creative teams to bring ideas to life. Your deep understanding of what great content looks and feels like will help shape our approach across all channels. From developing content frameworks for product updates to writing impactful campaign content, this role offers the chance to drive Kami's next phase of growth. If you're a strategic thinker and skilled copywriter who loves turning complex ideas into engaging content, this is your opportunity to grow with Kami.

**What You Will Do**:

- Own our **social profiles**. Transform users into super fans by spotting moments, building community, collaborating with partners, and keeping Kami relevant in the education conversation.
- **Build branded copy.**Establish always-on message houses and branded toolkits that can be picked, mixed, and utilised across channels and for key on-site moments.
- Craft **campaign magic**, with compelling concepts, attention-grabbing hooks, and clear CTAs that drive engagement and conversion across short-form content.
- Co-create Kami’s** customer advocacy** program to translate compelling stories into snackable copy and scroll-stopping hooks.
- Co-create and scale **acquisition, retention, and product communications** in an effort to increase adoption, reduce friction,n and provide relevant updates
- Execute Kam’s **SEO content strategy**. Capture relevant query traffic, optimise on-page SEO, and structure content to boost discoverability and organic growth.
- Ensure short-form content meets **best-in-class standards**, works across new and emerging channels/ formats, and (with the help of tooling) delivers with velocity.
- **Collaborate**across teams to amplify content, utilise data and AI tools to boost performance, streamline ideation, and drive user and business value.

**About you**
- 4+ years of experience in content marketing, preferably in SaaS, tech, or education
- Strategic thinker who can develop content frameworks and approaches to drive growth
- Strong understanding of customer journeys and how content supports different stages
- Exceptional copywriting skills with experience writing a range of formats and styles
- Proven track record of managing end-to-end content creation across multiple channels
- Experience working with design and development teams to create effective web pages
- Data-informed approach to content with experience in continuous optimization
- Strong project management skills - you know how to prioritize and deliver in a fast-paced environment

**What you get out of it**
- Working for a people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
- Excellent perks that include healthcare, parking, and free lunches and snacks.
- Learning and development opportunities, and the chance to grow and shape your future with Kami
- A diverse and challenging role
- The satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers, but also helping them shape the minds of future generations all across the globe

Kami is an equal opportunity workplace, and we would like to hear from all qualified applicants. If you have a disability or any special needs that we might need to accommodate, please let us know.