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Head of Growth Marketing

3 weeks ago

Auckland City, New Zealand TVNZ Full time

Reference: 44118
- Applications close on: 30 Jan 2025 12:00
- Location: Auckland
- Work Type: Permanent full time
- Expertise: Brand Management, Digital Marketing, Direct Marketing & CRM
- JOB DESCRIPTION: jd - head of growth marketing b2b (1).pdf

**Brand new marketing role in 2025 ? Come and join in a senior marketing leadership role.**

**The opportunity - Te tūranga**

This senior leadership role reporting to the Chief Revenue Officer, will be responsible for developing and leading our marketing strategies aimed at our key segments of advertising/media agency partners and advertisers. You will develop and implement a strategic marketing plan aimed at advertisers and agencies that positions us as the #1 streamer in NZ and the best choice for advertisers. We will need you to drive lead generation for advertising revenue and other relevant B2B solutions.

Partner with industry groups, third parties and owned channels to create and amplify relevant thought leadership. In this role you will develop a templated approach for new product launches that ensures awareness and consideration within key trade segments whilst also driving lead generation

**What We're Looking For - Tā mātou e kimi nei**:
To be successful in this role, you will need the following
- At least 10 years senior marketing management experience in a B2B environment, particularly helpful to have experience in working with partner/channels and direct businesses
- Experience at developing strategic marketing plans and managing teams
- Proven track record in driving growth in new and emerging categories with emphasis on demand creation and lead generation. Significant experience in working closely with sales.
- Data driven - strong analytical skills, ability to derive insights and next steps from data - Significant experience in marketing analytics, account based marketing, CRM systems and digital marketing platforms
- Commercial mindset and acumen
- Highly motivated, results oriented and proactive in driving initiatives to success
- Highly skilled digital practitioner with broad marketing skills
- Strong collaborator, driving to achieve outcomes
- Strong communication skills, both written and oral. Able to represent TVNZ on external and internal stages.
- Comfortable with ambiguity and change. Can do attitude - Due to small team, willing to get on the tools to ensure seamless execution
- Manages time and resources effectively. Works well under pressure

For further information regarding career opportunities at TVNZ, please contact our Head of Talent Acquisitions, Philly Irvine, at 021 564 691.

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- TVNZ 1 was New Zealand's first television channel
- TVNZ 2 has the shows New Zealanders can’t help but watch
- TVNZ DUKE is our youngest channel launched in March 2016
- TVNZ+ is NZ’s largest BVOD platform
- 1 NEWS is New Zealand’s most trusted News source
- Re: is TVNZ’s youth-focused alternate news brand launched in 2017