Marketing Manager

1 week ago

New Zealand Asahi Beverages Full time

**Your Impact**

We have a great opportunity for you to join a highly collaborative and dynamic team as a Marketing Manager, where you will be responsible for the formulation of our strategies and plans to unlock brand, category and innovation growth for the portfolio that includes Charlie’s, Phoenix, Strangelove, Allpress RTD, Lipton and Water, in line with our objectives.

Reporting to the General Manager, this is a fantastic opportunity for a talented, strategic Marketing professional to develop and implement our strategic marketing plan, and partner with the sales and category teams, to drive executional excellence to meet or exceed budget expectations.

In addition, you will also be responsible for leading and developing the portfolio’s brand manager, providing individual coaching to build capability and facilitate strong personal learning, while building engagement.

**Your responsibilities will include**:

- Develop a long-term portfolio strategy that drives value growth for TBDC.
- Develop long term brand strategies for the priority brands within the portfolio.
- Partner with the Innovation/Insights and Category teams to source and/or develop relevant consumer/shopper insights for the portfolio and embed insights into the strategic planning process.
- Input into NZ brand level consumer research including strategic brand projects and concept testing.
- Monitor reporting of the priority brands against key brand health measures, implementing plans as required.
- Manage internal and external stakeholders/project team members to ensure timely and high-quality project inputs and outcomes including insights and brand development agencies.
- Work to develop creative assets for brands as required, that are distinctive and effective in building brand equity and growth.
- Brief media agency to develop high reach and high impact media plans; review all media plans and ensure appropriate to brief and to maximise efficiency and effectiveness in delivery.

**About you**

To be successful you will have:

- Tertiary Qualification in Business or Commerce
- 5+ years’ experience within the FMCG environment in marketing, sales, category and/or strategic planning
- Knowledge of how a media agency operates and their planning tools.
- Effective Project Management skills and technical marketing capability
- Strong leadership and influencing skills.

If you think you’ve got what it takes and are keen to co-create our future, then give us a shout and tell us what makes you a fantastic fit

**Why Asahi Beverages?**

Asahi Beverages is one of the leading beverage companies in Oceania with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s regional headquarters is based in Melbourne with Asahi Lifestyle Beverages (formerly Schweppes Australia) and Carlton & United Breweries (CUB) business divisions in Australia, and Asahi Beverages NZ, The Better Drinks Co and All Press Espresso in New Zealand. There’s always a great deal going on and opportunities abound for those ready to take them

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