Senior Marketing Automation Manager- 12 Month Fixed Term

**Why choose Lotto?**:
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.

Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.

**Our Commitment as a Crown Entity**:
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.

In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.

**Your day-to-day**:
Leading a small, high-performing team to lead Lotto NZ’s ambitious marketing automation strategy across a range of digital channels.

You’ll be the business lead for the Salesforces platform which includes Marketing Cloud and Data Cloud, using data-driven insights to create customer interactions than enhance personalisation, improve customer engagement and drive commercial outcomes.

This role blends creativity with precision. You’ll champion a test-and-learn culture, optimise communications for engagement and results, and ensure every touchpoint reflects Lotto NZ’s commitment to safe, responsible gaming. It’s a chance to lead with purpose, shape the future of marketing automation, and help New Zealanders play and win—while giving back to the communities we all care about.

**Your team**:
We are a small, high-energy team passionate about marketing automation. We love to collaborate on projects and support each other in this ever-changing digital marketing landscape.

We are results driven and are always looking for ways to optimise our ways of working and with two direct reports; Marketing Automation Specialist and a Marketing Cloud Administrator, you will support the Hed of Digital Marketing and be involved in marketing campaigns, customer journey planning across multiple digital touchpoints and as well as new programmes of work.

**A bit about you**:
You love a bit of tech. Your expertise in implementing marketing campaigns using enterprise level Marketing Automation platforms i.e., Salesforce, Adobe, Marketo, Braze shines through. It is natural for you to be data-oriented with a strong understanding of data and how this is used in Marketing Automation.

As an experienced Marketing Automation leader, you’ll bring deep expertise in platforms like Salesforce Marketing Cloud and Data Cloud, and a strong track record of delivering data-driven, personalised campaigns.

You’re confident managing teams, translating business needs into technical solutions, and working across analytics, digital, and agency partners to drive measurable outcomes.

You know how to balance strategic thinking with hands-on execution—and you’re ready to lead Lotto NZ’s next chapter in customer experience innovation.

**How we care for you**:
To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we. Some of this includes: (* permanent roles only)- Insurances including medical, life, income protection and critical illness to make sure you’re covered whenever you need it
- Cancer care programme: access to comprehensive Cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau.
- Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.- An annual wellness benefit to support your wellbeing.
- Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
- Personalised development to help you grow, including access to tools like *LinkedIn Learning.
- Recruitment referral bonus.
- Modern office in Newmarket plus barista coffee machine.
- An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.- Extra Parental leave benefits including return to work lumpsum payment plus KiwiSaver equality payment.
- Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
- Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us

**Come as you are**:
We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.

At Lo