Social Media Executive

**\uD83C\uDF1FDrive brand awareness, engagement, and sales growth through expertly crafted social content. Join our team and be a cornerstone of our global social media strategy, shaping narratives that captivate audiences worldwide \uD83C\uDF0E\uD83D\uDCF1**

**ZURU** is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.

**YOUR ROLE**

Be a functional expert at all things social. Create and publish world class social content driving brand awareness, engagement, sales growth and retail hooks.

**HOW YOU WILL MAKE AN IMPACT**

You will be a core element of the ZURU Toys team social media strategy. A creator a persona who wins hearts and minds of audiences around the world. You will work to deliver world class content that educates, engages and entertains.

**Channel Management**:

- Work with the Social Media Manager (SMM) to develop comprehensive social media strategies for our channels to increase our brand awareness and commercial impact.
- Work with the SMM to create monthly global content calendars aligning with Brand, Product, Platform, Local Market and Paid goals, checking in regularly to support any change in a timely manner.
- Report on weekly on content and channel performance ensuring key learnings are applied to future content.
- Engage the wider team regularly for platform insights, NPD, community sentiment and other opportunities for ZURU Group and LinkedIn.
- Assist social team members with filming and editing resource when necessary.
- Conduct weekly trends audit on platforms and monthly industry audits communicated via brainstrust to ensure ZURU is always leading the pack with our content and platform choices.
- Manage, foster, and grow social communities for our channels.
- Deliver consistent growth and engagement - ensuring the community is at the forefront of your coms plans.
- Ensure strong connection between commercial, brand and content goals.

**Content Creation**:

- Ideation and creation of organic and paid TikTok content ensuring alignment with organic & paid content objectives.
- Explore and leverage trends, hooks and new content opportunities to deliver results.
- Work with the SMM and paid team to optimise content to drive maximum impact.
- Work with the local and global teams to tailor content for various markets.
- Project manage the briefing and delivery of any Instagram content requiring design.
- Conduct regular sweeps for UGC content, requesting usage rights as required for all platforms.
- Leverage Influencer Team for content to repost and use in campaigns
- Work with content brokers to support high volume content requirements establishing long-term relationships
- Work with SMM to develop content for Life at ZURU TikTok in order to drive virality and mass awareness
- Work within brand guidelines and seek approvals for content from key licensing partners.
- Repurpose and continuously test successful content on other social channels

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