Communications Lead

**Date**:23 Sep 2024

**Location**: Mount Maunganui, NZ

**Company**:Zespri Group Limited

**Kō wai mātou? Who are we?**:
Zespri is more than simply the world’s single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world’s largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand’s best-known international brands, dedicated to creating sustainable long-term value for growers.

**He aha te mahi? What's the role?**:
Our Global Public Affairs and Communications team plays a pivotal role in supporting and engaging our stakeholders, including growers and industry representatives. The communications team’s objective is to help create understanding and support among stakeholders who influence the environment Zespri and the kiwifruit industry operate within. This includes helping build and maintain a positive reputation among growers, suppliers, media, local and central government, our communities and with staff in New Zealand and overseas, through effective and consistent communication.

As part of our ongoing efforts to strengthen our industry communications, Zespri has refreshed its Grower Extranet - Canopy - so we can improve the information that growers and our industry colleagues can access. The Communications Lead - Canopy will lead the ongoing development of Canopy and be responsible for managing all content on the site. With a key focus on content planning, the Communications Lead - Canopy will work with teams across the business to ensure growers are receiving the information they need to make decisions for their business, whether that be critical news updates or more technical guidance or helping to connect them with Zespri or our markets. Acting as an editor for Canopy, the role will also be responsible for ensuring all content maintains a consistent tone of voice, developing engaging content that helps growers build their awareness on key issues and driving continuous improvement to industry’s Canopy experience including the use of AI software tools where appropriate.

Please note, this is a 12 month fixed term maternity contract.

Key Accountabilities
- Manage the Zespri Canopy (grower intranet) website and lead the content team that supports it
- Champion Canopy internally and help drive greater engagement in Canopy across the business so that we can provide useful content for growers and the industry
- Assist in the continued development of the new Canopy portal for the industry, including a particular focus on utilising analytics and reporting to ensure we are meeting the needs of our growers and industry
- Lead the development of digital content such as videos/podcasts for use on Canopy and in our wider industry communications
- Maintain and develop content training material for the Canopy site plus procedure documents for maintaining the site

**Ko wai koe? Who are you?**:
You’ll be a dynamic team player and leader, who has proven experience working across digital content channels and in digital content creation. You will also meet the following selection criteria:

- Appropriate tertiary qualification (Communications, Business, PR etc.) is preferred
- Two - five years’ experience using and managing content management systems to publish web content in a business environment
- Leadership experience managing direct reports is desirable
- Highly developed written communication skills essential with experience writing communications in a business environment an advantage
- Experience with CMS systems preferred, especially AEM
- Strong project management and facilitation skills with a track record of working to deadlines and delivering to a high standard
- Strong interpersonal and relationship building skills
- Experience working with people in different countries and cultures an advantage
- Proficient writing and proof-reading ability
- Strong appreciation of how to develop concise and compelling digital content that engages people externally
- Horticultural awareness and affinity with growers are an advantage

**He aha e tika ai a Zespri? Why Zespri?**:
Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 900+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.
- Competitive overall remunerati