B2b Marketing

**General information**:
**Location**

Auckland

**Expertise**

Brand & Marketing

**Job Level**

Experienced

**Employment Type**

Permanent full-time

**Close Date**

30-Aug-2024

**Ref #**

57715

**Description & Requirements**:
**B2B intermediate Marketer**

As New Zealand's largest telecommunications and digital services company, Spark’s purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.

We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.

**About the role**:
Reporting to the Chapter Lead for B2B Marketing, the B2B Marketer is responsible for planning & executing marketing campaigns to support our product and sales teams to deliver against business targets. The role holder will be a channel marketing specialist with a data driven approach to marketing campaigns focused on driving commercial outcomes.

The role holder will create, implement, and manage a variety of marketing campaigns to drive awareness, consideration and conversion.

**Key responsibilities**:

- Develop multi-channel campaigns which support the agreed strategy.
- Lead the delivery of the implementation and evaluation of your campaigns, measuring against ROI targets.
- Lead content creation for products and services including copy writing, website content, case studies, EDMs, newsletters, social posts etc.
- Concept, plan and execute in-person events, tradeshows and webinars.
- Management of internal partners & external agencies where relevant to support delivery of campaigns.
- Create and maintain your own campaign trackers and conduct campaign performance analysis.
- Using Sales Force, Marketo and Seismic, extract relevant data for personalised campaigns.
- Manage and report weekly on your activity effectiveness and KPI’s.
- Continuously focus on improving your campaign effectiveness, through a constant test and learn approach to creative and media optimisation.
- Proactively identify customers' needs from your data stories and develop campaigns that answer to their needs.
- Be a brand guardian ensuring consistent use of the brand in line with the brand architecture across all comms.

**We are looking for someone who**:

- Is curious and demonstrates a test and learn mentality, with the capability to iterate and optimise campaigns to drive business growth
- Has a good understanding of marketing technology and how we can best use it to drive customer outcomes.
- Demonstrates a digital first and data driven approach to marketing campaigns driving commercial outcomes.
- Enjoys managing relationships with key stakeholders, partners and suppliers, both internal and external.

**What do you need to be able to bring?**
- 5 years plus experience in a marketing role with broad knowledge of the whole marketing mix.
- Experience in multi-channel marketing including lead generation for outbound, EDM and retargeting campaigns.
- Experience in leading or supporting the development of content for B2B products or services.
- Excellent copy writing skills & a passion for simplifying the complex into customer messages.
- A growth mindset, where you view challenges as opportunities and are inspired by the success of others.
- Highly motivated with professional drive.
- A passion for technology & IT.
- Ability to develop and sustain strong working relationships cross functionally.
- The ability to persuade and influence within your immediate team and across the wider Spark business.
- Fantastic communication skills to be able to balance the needs and priorities of multiple stakeholders.
- Marketing experience within a service industry or B2B environment would be advantageous.
- Proficiency in Microsoft Office.
- Good commercial acumen and analytical skills.
- Action orientated and results driven.
- Experience with Sales Force and Marketo would be beneficial.

**WHY CHOOSE US**:
**Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai**

At Spark, we are constantly looking for ways to build a more inclusive culture. Our vision is for diversity and inclusion to be “how things are done at Spark”, embedded into our day-to-day activities, standards, and business practices. We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.

**Sustainability: Toitū**

Sustainability is a key focus for us. We are dedicated to supporting Aotearoa New Zealand’s recovery and economic transformation. The principle of eq