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Digital Marketing Coordinator

2 weeks ago

Auckland City, New Zealand Crimson Education Full time

Auckland Central

Digital & Search Marketing

Contract/Part time

Since 1984 NumberWorks'nWords has been leading the evolution of after-school tutoring. Today our own special brand of education enhancement is available to thousands of families in New Zealand, Australia, the UK and Singapore. We are one of the world's longest-running and most successful after school tuition providers.

**ABOUT NUMBERWORKS'NWORDS**

We are looking for a Digital Marketing Coordinator to work as part of the marketing team to support the franchisees and their centres growth.

Reporting to the Marketing Manager, this part time role (20 hours per week minimum), will work as part of the HQ/franchisor team, assisting the Marketing Manager and the team at large with the following:

- Collection, reporting and analysis of data related to our websites and various social media platforms
- Working with the external marketing agency alongside the marketing manager to ensure performance optimisation of digital marketing across the franchisee network.
- Working with SEO to continually improve website content and performance

This position will suit someone with at least three or more years experience in a similar role. Experience with google analytics or similar essential. Understanding of a franchise business model is desirable but not essential.

**Key duties include**:

- Contribute and adhere to social media strategy, including content calendar
- Content creation and video editing for social media
- Support marketing projects and campaigns by creating relevant and valuable marketing content and collateral
- Manage all comments and responses within the digital community
- Gathering key data and contributing to monthly, quarterly and yearly reports

**Skills**:

- Proven experience in digital/social marketing (Marketing or Com's Degree desired but not essential)
- Experience managing business profiles across Facebook, Instagram, Twitter
- Experience creating content using design tools such as Photoshop or Canva
- Proficiency with digital tools - Google Analytics, YouTube, (website platform - training available) etc
- Highly organised/capable of prioritising to meet deadlines
- Strong attention to detail and demonstrates initiative.
- Keen interest in franchised business
- An excellent communicator who understands their audience and can tailor messaging to best fit that audience
- Confidence with interpreting data and analytics with a high level of accuracy.

**Personal attributes**:

- Passionate, knowledgeable and curious about Education
- Insight driven - can spot areas for change and growth
- Likes to stay on top of developing trends in the digital marketing/social media space
- Collaborative - keen to be part of a small, passionate team
- Can operate independently and in a team environment
- Possesses and displays the core values of NumberWorks'nWords
- Respect, Support, communicate
- A passionate belief in what we do
- Celebrate Success
- Have your back
- Do what you say you are going to do

Please keep an eye out in your spam/junk folder for communication from Breezy HR.