Social Media and Communications Producer

**Tō Mātau Moemoeā **Our Vision is to use the past, present and future technology and ingenuity

of Aotearoa to educate and inspire the innovators of tomorrow.
- KIA WHAKATŌMURI TE HAERE WHAKAMUA
- **Position**:Social Media & Communications Producer

**Reports to**:Communications Manager

**PURPOSE OF THE ROLE**

The Social Media & Communications Producer works with the Communications Manager and Brand and
Communications team to build the profile and reputation of the Museum through proactive public relations, media
management and the delivery of key communications strategies. The Social Media & Communications Producer
also supports internal communications within the organisation.

This role involves working cooperatively and proactively with team members across the Museum to ensure that
communications is effectively undertaken for the Museum.

**RESPONSIBILITIES**
- Proactively promote the Museum and build its profile via social media, public relations and media liaison

activities.
- Be a persuasive storyteller, seek out stories from within the various MOTAT teams to create social content

and/or PR messaging.
- Take a lead with content coordination of MOTAT’s social media channels (Facebook, Instagram, Tik Tok, X,

LinkedIn) including sourcing and drafting content and images, planning and scheduling, while keeping up to
date with the latest algorithm changes.
- Take a lead on social media community management and escalate potential PR issues to the Communications

Manager.
- Develop and implement the social media aspect of communications campaigns.
- Work with the Communications Manager to identify, plan and execute public relations opportunities

throughout the year, maximising brand awareness and the promotion of MOTAT.
- Assist Communications Manager with writing, editing and distributing internal and external communications

material, including press releases and media updates, following up directly with media as required. Assist with
intranet and website content updates relating to role responsibility and community management across
MOTAT platforms.
- Participate in project teams as needed to develop and implement various communications campaigns,

including for special events, exhibitions, holiday programmes and innovation engagement initiatives.
- Help manage, filming, photography, hosted PR, on-site non-commercial events and launches, as required to

build the profile and reputation of the Museum.
- Assist with the development and coordination of the Museum’s internal communications programme to

maximise staff engagement, awareness and support for MOTAT’s strategic objectives, culture and values.
- Edit various Museum publications.
- Demonstrate an awareness of and interest in te ao Māori and how to integrate it into communications, taking

active steps to build knowledge and capability through ongoing learning and development.

GENERAL ADMINISTRATION
- Provide monthly reports on social media engagement and other metrics and work in progress.
- Provide proof reading /copy editing of business documents and other communications materials, as required.
- Edit and review content to support effective communications across all areas of the Museum.
- Be a first point of contact and facilitator for site filming and photography requests including liaison with

appropriate MOTAT team members.
- Represent the Brand and Communications team on identified project groups, attending all meetings and

coordinating information flow.
- General administrative duties, including coordination of comp passes and media requirements.
- Model behaviours consistent with MOTAT values and MOTAT competency framework.
- Comply with all museum policies and procedures including but not limited to Health & Safety and the Museums

Aotearoa’s Code of Ethics.
- Undertake any other reasonable duties as may be required from time-to-time to ensure that MOTAT’s business

objectives are met.

**KEY PERFORMANCE INDICATORS**
- Contribute towards the planning and execution of an overall communications plan and specific initiatives.
- Messages and enquiries are responded to promptly and efficiently.
- Effective delivery of communications for MOTAT, with well-written copy in a brand aligned, tone appropriate

to represent MOTAT.
- Be part of a high performing Brand and Communications team that proactively and consistently delivers to

deadline.
- Positive communication and relationships maintained between MOTAT departments.
- Meeting all communication deadlines, as set by the Communications Manager.
- All communication related events, PR opportunities and media events administration are planned, well

organised and efficiently run.
- Confidentiality, security of information/data, and discretion is exercised and maintained at all times.

**KEY RELATIONSHIPS / DELEGATED AUTHORITY**

**Responsible for**:Nil

**Internal Liaison**:Brand and Communications team, Museum Experience hub, wider MOTAT Team

**External Liaison**:Media and