Assistant Brand Manager

**Introduction**:
About us
At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. We are proud of our heritage and remain a 100% family owned and operated business. We have built on our success in Australia and now have sales and marketing operations around the globe, where we sell and market some of our well-known and trusted brands. These brands include Nature’s Way, Kids Smart, Radiance, Sambucol, Brut, SUP, Promensil, and many more.
Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair.
We are family owned with a global reach; our products are found in pharmacies, supermarkets, department and variety stores all over the world.
**Description**:
As an Assistant Brand Manager, you will blend traditional brand management with a progressive focus on digital media execution, AI-assisted creative development, and cross-functional collaboration with Sales, Content, and Media Partners. You will play a pivotal role in the success of the business. You will be responsible for brand strategy, media activation, content development, and performance marketing.
**Key Responsibilities**:

- Support the Marketing team in driving the strategic direction of assigned brands.
- Manage and track A&P (Advertising & Promotion) spend to deliver ROI-positive initiatives.
- Analyze IRI/Aztec data, market trends, and consumer insights to identify growth opportunities.
- Support NPD projects and go-to-market execution, ensuring timelines and budgets are met.
- Forecast product demand and support efficient inventory management to minimize write-offs.
- Contribute to brand P&L discussions and support pricing/promotion strategies.
- Liaise with Sales Team to equip them with up-to-date marketing tools and promotional materials.
- Build and manage digital campaigns across Meta Ads Manager, Google Ads, and BVOD platforms.
- Collaborate with the Marketing team to ensure digital activation aligns with broader brand strategy.
- Partner with the Content & UX Lead to help shape briefs for AI-assisted creative outputs.
- Review and refine AI-generated content for on-brand tone, visual appeal, and platform fit.
- Coordinate marketing communications and social media scheduling in line with brand priorities.
- Support trade marketing efforts including deal sheets, POS strategy, and co-op alignment.

**Skills and Experiences**:
About you
To be successful in this role you will bring marketing experience, preferably in an FMCG or consumer product environment. You are driven to perform at a high level and want to grow your career.
**Skills and Qualifications**:

- 1-2+ years' experience in a marketing, brand, digital, or agency-side role.
- Experience working on or supporting brand campaigns, media execution, creative production, or retail activations.
- Strong project coordination skills with excellent attention to detail and follow-through.
- Comfortable working with data and experience using tools like IRI, Aztec, or Excel for campaign analysis or reporting.
- Familiarity with digital ad platforms such as Meta Ads Manager, Google Ads, YouTube, or BVOD platforms.
- Exposure to or involvement in NPD, product launches, or shopper marketing campaigns.
- Hands-on experience with campaign execution on Meta, Google, or BVOD.
- Exposure to or interest in AI tools for creative development (e.g., ChatGPT, DALL-E, Adobe Firefly).
- Understanding of performance reporting, creative testing, and media optimization.
- Marketing degree or equivalent.

If you are passionate about marketing and ready to make an impact in a permanent, full-time position, we want to hear from you.