Search Engine Optimization Specialist

6 days ago


Auckland, Auckland, New Zealand Xero Full time
About Us

Xero is here to help small businesses supercharge their operations. We automate routine tasks, surface actionable insights and connect businesses with the right data, advisors and apps. Our goal is to build a stronger economy that can change the world.

Your Impact

This role plays a key part in driving the organic growth expansion of Xero.com across all search engines. By contributing to long-term expansion of free traffic and successful acquisition of new Org & Partner subscriptions, you'll be helping us achieve our mission.

Responsibilities
  1. Work closely with the SEO Manager to deliver our SEO strategy
  2. Create and optimize SEO content briefs using best practices
  3. Conduct SEO deep dives to diagnose issues and recommend actions
  4. Support onsite and offsite link-building activities
  5. Review SEO content to ensure it meets Xero standards
  6. Manage content updates and on-page optimisations in our CMS
  7. Identify opportunities to improve SEO effectiveness and efficiency
  8. Use Google Analytics and SEO tools to generate insights and recommendations
Requirements
  • Strong understanding of SEO, particularly content optimisation
  • Experience working with a CMS
  • Proficiency in SEO tools, Google Analytics, and Search Console
  • Curious mindset with a passion for learning and experimentation
  • Effective communicator, especially in written form, with experience creating briefs & outlines for SEO content
Benefits

We offer a range of benefits, including generous paid leave, dedicated paid leave to care for your physical and mental wellbeing, Employee Assistance Program, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development and many other benefits that reflect our human value.



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