Strategic Brand Leader

3 days ago


Auckland, Auckland, New Zealand Lumo Digital Outdoor Full time

Lumo Digital Outdoor is committed to delivering innovative solutions that transform the OOH advertising sector. As a leading company, we require a highly skilled General Manager of Marketing and Strategy to drive our marketing efforts and enhance our brand presence.

Key Responsibilities:
  • Strategy Development: Develop and execute comprehensive marketing strategies that align with our business objectives and support revenue growth.
  • Team Leadership: Mentor and lead a high-performing marketing team, ensuring they deliver high-quality content, presentations, and sales collateral that align with our brand values.
  • Campaign Execution: Oversee the planning and execution of marketing events, conferences, and campaigns, ensuring brand consistency and successful outcomes.
  • Sales Alignment: Collaborate with the Sales team to align marketing efforts with sales initiatives and maximise client engagement.
  • Industry Engagement: Build and maintain relationships with industry stakeholders and represent Lumo Digital Outdoor at key events to increase brand visibility and market influence.
  • Market Research: Stay ahead of market trends, competitor activities, and OOH industry developments to inform marketing strategies and maintain our industry leadership.

Requirements:

  • A minimum of 10 years in marketing and strategy, with at least 5 years in a leadership role.
  • Experience in the Out-of-Home (OOH) advertising industry or digital advertising is highly desirable.
  • A Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • Strong leadership and team management capabilities.
  • Expertise in digital marketing, brand management, and content creation.

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