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Strategic Marketing Leader

1 week ago

Auckland, Auckland, New Zealand Fuel50 Full time

About Fuel50

Fuel50 is a pioneering HR technology company that revolutionizes talent management by focusing on skills intelligence, employee growth, and workforce agility. Our award-winning platform empowers organizations worldwide to help their people thrive while driving meaningful business outcomes.

As the Head of Product Marketing, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with Fuel50's business objectives. This involves scaling the Product Marketing function, establishing best practices, frameworks, and processes for effective execution.

  • Create outcome-focused go-to-market strategies to drive product adoption, customer engagement, and revenue growth.
  • Craft compelling messaging, positioning, and value propositions that differentiate Fuel50 in the market.
  • Own market research efforts to understand customer needs, industry trends, and competitive landscape, ensuring our solutions remain relevant and innovative.

You will work closely with Product Management to influence product roadmap decisions based on customer insights and market demand. Additionally, you will enable Sales and Client Success teams with training, sales collateral, and tools that communicate the value of our products effectively.