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Content Strategist

2 weeks ago


Auckland, Auckland, New Zealand Education New Zealand | Manapou ki te Ao Full time
About Education New Zealand | Manapou ki te Ao

Education New Zealand (ENZ) is a Crown Agency responsible for international education. Our mission is to deliver enduring social, cultural, and economic benefits to Aotearoa by taking New Zealand education experiences to the world.

The Nature of the Positions

We are creating a Content hub within the Marketing, Brand and Scholarships team and have two content opportunities available.

Content & Media Planning Lead

This role involves shaping and executing our marketing content strategy and initiatives across various media ecosystems, platforms, and channels with a focus on agile content as well as student and alumni programmes. The successful candidate will develop insightful, engaging marketing content designed to enhance user interaction and guide their journey toward brand preference. This will involve collaborating with the Brand and Digital teams to implement effective media support for key projects and agile content workstreams.

Key Responsibilities
  • Developing and implementing a global media plan
  • Collaborating with cross-functional teams to achieve business objectives
  • Providing data-driven insights to inform marketing strategies
  • Staying up-to-date with industry trends and best practices

Content & Social Media Specialist

This role involves creating and executing content and social media initiatives across ENZ's key international markets. The successful candidate will collaborate with key stakeholders to amplify brand activities on social and digital platforms and leverage events and partnerships.

Key Responsibilities
  • Developing and executing social media strategies
  • Collaborating with cross-functional teams to achieve business objectives
  • Creating engaging content that resonates with target audiences
  • Staying up-to-date with industry trends and best practices

Requirements
  • A relevant tertiary qualification and 5+ years' integrated marketing experience for the Content & Media Planning Lead role
  • A relevant tertiary qualification and 2-3 years in digital and social marketing for the Content & Social Media Specialist role
  • Strong analytical skills to interpret data and provide actionable insights
  • Proven leadership and experience influencing senior-level decisions

About You

To be successful in this role, you will be a strategic thinker with experience executing effective marketing plans. You will have a strong understanding of global media planning and agency management, as well as proven ability to execute effective, collaborative plans.