Strategic Brand Management Role

4 days ago


Christchurch, Canterbury, New Zealand Tribe Recruitment Full time

About the Company Culture

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Natural Pet Food Group values a culture of creativity, collaboration, and innovation. We believe in bringing our whole selves to work, encouraging inclusion, and genuinely caring about people and their stories.

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We're a forward-thinking company, committed to evolution and growth. This role presents a unique chance to join a dynamic team, contributing to the company's mission to deliver high-quality products and make a positive impact on the pet industry.

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The Job Description

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  • Develop and execute strategic brand plans, ensuring alignment with company objectives and driving long-term growth and market leadership.
  • Lead innovation projects from concept to launch, working closely with R&D, supply chain, and marketing teams.
  • Oversight of multi-channel marketing campaigns to build brand awareness and loyalty.
  • Analysis of consumer trends, market data, and competitor activity to identify opportunities for growth and differentiation.
  • Management of brand P&L, optimisation of budgets, and tracking of performance metrics to ensure a strong ROI.
  • Cross-functional collaboration to bring brand initiatives to life and achieve business objectives.
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Your Skills and Qualifications

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  • At least 5 years of experience in brand management, preferably in the FMCG, pet care, or consumer goods sector.
  • Strong leadership and project management skills, with the ability to work effectively in a fast-paced environment.
  • Deep understanding of brand positioning, marketing strategy, and financial metrics.
  • Experience in developing and launching new products, from concept to commercialisation.
  • Strong digital marketing and e-commerce knowledge, with a focus on consumer engagement strategies.
  • Passion for pets and natural nutrition, with a genuine enthusiasm for the pet industry.
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Get in Touch

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To discuss this opportunity further, please get in touch with Ben Horne for a confidential conversation.



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