Digital Media Strategist

6 days ago


Auckland, Auckland, New Zealand Archipro Full time
Company Overview
A revolution is underway in the building and renovating industry, driven by technology and digital innovation. ArchiPro, a cutting-edge platform, is at the forefront of this transformation.

About the Role
The Senior Biddable Platforms Specialist plays a pivotal role in executing strategies that drive high-value user acquisition for ArchiPro's clients. Key responsibilities include implementing and managing brand and performance-driven campaigns across multiple biddable ad platforms in Australia and New Zealand. This involves managing the in-platform implementation and performance of ArchiPro's 'always on' program, primarily executed across the Google ecosystem and social platforms.

**Key Responsibilities:**
* Execute campaign and 'Always-on' (AO) media planning by defining relevant planning, buying, and performance metrics, working closely with the media planner.
* Manage the set up and implementation of social media programs, including paid and organic communications.
* Implement, pace, optimize, and report on biddable campaigns for ArchiPro's brand and product campaigns, as well as client marketing initiatives.

Requirements
To succeed in this role, you'll need to have expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest, and other biddable platforms. Strong understanding of bid strategies, audience targeting, and campaign automation is also essential. Proficiency in Google Analytics 4 (GA4), Tag Manager, and data tracking skills is required, along with ability to analyze data sets and generate actionable insights.

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