Regional Growth Specialist
2 weeks ago
About the Role
The Regional Growth Specialist will serve as Imperial Brands' key contact for retail customers, driving strategies to increase volume and market share.
This role focuses on developing strong relationships with key retailers, such as grocery, petrol, and convenience stores, to generate demand through retailer engagement and product education.
The specialist will manage existing accounts, identify growth opportunities, and oversee order management and reporting to ensure product availability and visibility.
Externally, the specialist will build strong retailer relationships, leveraging market knowledge to drive sales and inform internal teams.
Key Responsibilities
- BUILD STRONG RETAILER RELATIONSHIPS AND COMMUNICATE OBJECTIVES TO DRIVE GROWTH AND PRODUCT PLACEMENT.
- ENSURE COMPLIANCE WITH DISTRIBUTION, PLANOGAMS, STOCK FRESHNESS, AND CORE PRODUCT AVAILABILITY.
- LEVERAGE STORE DATA, SHOPPER INSIGHTS, AND COMPETITOR ACTIVITY TO DRIVE SALES AND SUPPORT GROWTH PROPOSALS.
- ACHIEVE SALES TARGETS, EXECUTE CALL STEPS, AND ALIGN IMPERIAL'S PORTFOLIO WITH RETAIL STRATEGIES TO MAXIMIZE PROFITABILITY.
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