Ecommerce Commercial Lead
3 days ago
About Icebreaker
Icebreaker is a global apparel company that outfits consumers with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, and Dickies.
Job Overview
We are seeking an Ecommerce Commercial Lead to own and lead the commercial performance and business operations of the Australia and New Zealand ecommerce marketplaces. This role will align cross-functional regional and global activities to achieve step changes in growth and profitability through a direct-to-consumer and partner-facing customer centric lens.
Main Responsibilities
- Assist line manager oversee and manage the day-to-day operations of e-commerce websites, ensuring seamless website operations and a seamless customer experience.
- Develop and implement a comprehensive trade and campaign calendar, conduct regular trade and content reporting, and optimize onsite campaigns and navigation to drive business performance.
- Own the local homepage content and campaigns, ensuring alignment with trading strategies and continuous initiatives to capture maximal local demand, while optimizing the customer journey.
- Accountable for the online P&L, ensuring all expenditure is in line with profit targets and that revenue and profit targets are met through strategic planning and execution.
Requirements
- Equivalent of 3 to 5 years' experience in eCommerce retail with international experience in a matrixed environment preferred.
- Experience in running an end-to-end digital business with revenue and profitability target achievement.
- Ability to lead the planning, management, execution and tracking of online growth using web analytics tools (Google Analytics, fanplayr and Emarsys) and familiar with salesforce system.
- Highly data-driven and analytical; capable of independently performing and presenting business insights and constructing business cases for new opportunities.
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