Head of Brand and Communications

4 days ago


Auckland, Auckland, New Zealand Banyan Software Full time

About the Role
Banyan Software is a leading provider of enterprise software solutions, focused on acquiring, building, and growing successful businesses in niche vertical markets. We are seeking an experienced Head of Brand and Communications to drive our marketing efforts and help shape our brand identity.

Job Description
We are looking for a highly skilled and strategic marketer to lead our brand and communications efforts. The ideal candidate will have a proven track record of driving traffic, generating leads, and supporting customer retention through effective marketing strategies. Key responsibilities include:

  • Developing and executing comprehensive marketing plans that align with business objectives.
  • Collaborating with sales and product teams to ensure seamless alignment and maximize ROI.
  • Leveraging customer insights and feedback to inform content and campaign development.
  • Maintaining brand consistency across all channels and managing online reputation.
  • Creating and implementing comprehensive content strategies that drive organic traffic and improve search engine rankings.

Requirements
The successful candidate will have:

  • 5+ years of experience in marketing and communications.
  • 2+ years of experience in a corporate management role.
  • A relevant marketing degree or equivalent experience.
  • Exceptional communication and project management skills.
  • Experience with CRM tools such as HubSpot and Salesforce.
  • A passion for healthcare and technology.

Benefits
We offer a dynamic and inclusive work environment, competitive compensation, and opportunities for growth and professional development.



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