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Brand Marketing Lead

2 weeks ago

Auckland, Auckland, New Zealand Miele New Zealand Full time

Company Overview
Miele New Zealand is a leading supplier of premium domestic appliances for the kitchen, laundry and floorcare. With a strong corporate image and brand positioning in the premium segment, we aim to be the world's most trusted and desirable premium brand. Our purpose, Immer Besser – Forever Better, continues to shape our corporate culture.

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The Role
We are seeking a skilled Brand Activation Manager to report to the Commercial Director New Zealand and collaborate with internal teams to build relationships and implement successful activation campaigns. As a key member of our team, you will develop and execute customer-focused campaigns, drive category sales, and enhance brand equity.

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Key Responsibilities
• Develop activation strategies tailored for Retail and Projects customers
• Collaborate with the Australian Category and Brand team to leverage and optimise assets and activities for the NZ market
• Design, develop, and implement insightful customer activation plans, leveraging shopper insights and aligning to key customer (retailer and commercial projects) strategies
• Monitor market trends, competitor activities, and consumer behaviour to optimise activation strategies and drive innovative outcomes aligned with national objectives

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Required Skills and Qualifications
• Bachelor's degree in Commerce, Business, Marketing, or a related field
• Proven experience (5 years) in channel activation, marketing, or a similar role
• In-depth knowledge of various marketing channels, including but not limited to in-store activations, digital, email, loyalty programs, displays, POS, events and social media marketing
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

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Benefits
We offer a dynamic work environment, opportunities for growth and development, and a chance to be part of a leading brand in the premium appliance industry. If you are a motivated and creative individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.

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How to Apply
If you're ready to take your brand marketing career to the next level, please submit your application for the Brand Activation Manager role.