B2B Content Specialist
2 weeks ago
We're a thriving organisation with a passion for making a difference in education. Our digital classroom platform offers meaningful solutions to over 40 million users worldwide, supporting teachers and empowering students.
The OpportunityThis is an exciting time to join our team as a Content Marketing Manager. With a growing user base and expanding team, we're looking for a skilled professional to help shape our content strategy and drive business objectives.
Your RoleYou'll be responsible for developing content frameworks and strategies that drive demand generation and lead conversion across all channels. This will involve transforming campaign and project objectives into compelling B2B content opportunities, mapping out content needs across channels and formats.
Your Skills and Qualifications- A minimum of 4 years of experience in B2B content marketing, preferably in SaaS, tech, or education.
- Exceptional copywriting skills with experience in B2B content formats such as white papers and case studies.
- A proven track record of creating content that drives leads and conversions, with a deep understanding of B2B buying cycles.
- Experience working with design and development teams to create effective web pages and marketing materials.
- Data-informed approach to content with experience in continuous optimisation.
- A dynamic and supportive work environment.
- The opportunity to work on a wide range of projects and campaigns.
- A competitive salary and benefits package.
- Ongoing training and development opportunities.
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