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Director of Strategic Marketing Initiatives

1 week ago

Auckland, Auckland, New Zealand Fuel50 Full time
Unlock Your Potential as a Senior Product Marketing Professional

Fuel50 is revolutionizing the talent management landscape with its cutting-edge platform, focusing on skills intelligence, employee growth, and workforce agility. We're seeking an exceptional Senior Product Marketing Manager - SaaS Growth to lead our product marketing strategy, driving adoption, customer engagement, and revenue growth.

This isn't just a marketing role; it's a business-critical position where you'll influence product direction, shape category leadership, and drive commercial outcomes. You'll be responsible for developing and executing a comprehensive product marketing strategy that aligns with Fuel50's business objectives.

  1. Scale the Product Marketing Function: Establish best practices, frameworks, and processes for effective execution.
  2. Create Outcome-Focused Go-to-Market Strategies: Drive product adoption, customer engagement, and revenue growth.
  3. Craft Compelling Messaging: Differentiate Fuel50 in the market with compelling messaging, positioning, and value propositions.

You'll work closely with Product Management to influence product roadmap decisions based on customer insights and market demand. A strong leader with excellent communication and team-building skills will thrive in this role.