Experience Design Lead
5 days ago
**The Challenge:** To create engaging digital experiences that drive revenue growth and customer loyalty.
We're looking for a Digital Customer Executive to take on this challenge and help us succeed.
About the Role:
- Lead the development and execution of NZME's digital customer journey strategy to acquire, engage, and retain customers.
- Design and implement data-driven campaigns across digital platforms.
Your Key Responsibilities:
- Develop and execute strategic plans to drive customer acquisition, engagement, and retention.
- Collaborate with marketing teams to optimise conversion rates and improve customer lifetime value.
- Implement the end-to-end strategy and design of customer journeys, use UX and data insights, and optimise the reader monetisation tech stack.
- Drive revenue growth through targeted initiatives and increase awareness among users.
- Be the 'super user' of marketing automation and subscription management platforms, maintain compliance with regulations, and implement advanced tools for content personalisation.
About You:
- 2-5 years of experience in direct marketing or campaign experience (experience with marketing automation platforms a plus)
- Tertiary qualifications in Marketing, Business, Commerce, Computer Science, or a related field.
- An effective communicator who can relate confidently and appropriately with people inside and outside the organisation.
- Proficiency with marketing automation platforms (e.g., Braze, MailChimp, SendGrid, Zephr) and data-driven personalisation tools.
- Adaptable, innovative, and focused on continuous improvement.
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