Marketing Communications Lead

5 days ago


Auckland, Auckland, New Zealand New Zealand Government Full time

About Education New Zealand

We are a Crown Agency responsible for international education. Our mission is to deliver enduring social, cultural, and economic benefits to Aotearoa by taking New Zealand education experiences to the world.

The Marketing, Brand and Scholarships Team

We are creating a Content hub within the Marketing, Brand and Scholarships team and have two content opportunities available.

Job Description

We are seeking a skilled Content & Media Planning Lead to take charge of shaping and executing our marketing content strategy and initiatives across various media ecosystems, platforms, and channels, with a focus on agile content as well as student and alumni programs. The successful candidate will develop insightful, engaging marketing content designed to enhance user interaction and guide their journey toward brand preference. Additionally, they will lead and implement an integrated global media plan for ENZ, which will involve collaborating with the Brand and Digital teams to implement effective media support for key projects and agile content workstreams.

Key Responsibilities

  • Develop and execute a comprehensive content strategy that aligns with ENZ's marketing objectives
  • Lead and implement an integrated global media plan for ENZ
  • Collaborate with the Brand and Digital teams to implement effective media support for key projects and agile content workstreams
  • Develop insightful, engaging marketing content designed to enhance user interaction and guide their journey toward brand preference

Requirements

  • A relevant tertiary qualification with 5+ years' integrated marketing experience
  • A strong understanding of global media planning and agency management
  • A strategic thinker with experience executing effective marketing plans
  • Strong analytical skills to interpret data and provide actionable insights
  • Proven leadership and experience influencing senior-level decisions

About the Role

This is an exciting opportunity for a creative Content & Social Media Specialist to take ownership of creating and executing content and social media initiatives across ENZ's key international markets. This role will also collaborate with key stakeholders to amplify brand activities on social and digital platforms and leverage events and partnerships.

Key Responsibilities

  • Create and execute content and social media initiatives across ENZ's key international markets
  • Collaborate with key stakeholders to amplify brand activities on social and digital platforms
  • Leverage events and partnerships to drive brand awareness and engagement
  • Develop and implement a comprehensive social media strategy that aligns with ENZ's marketing objectives

Requirements

  • A tertiary qualification with 2-3 years in digital and social marketing
  • Knowledge of social & digital media planning and metrics
  • Proven ability to execute effective, collaborative plans
  • Strong initiative and creativity in a fast-paced environment
  • Analytical skills to interpret data and provide actionable insights


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