Digital Content Strategist

5 days ago


Auckland, Auckland, New Zealand Zuru Toy Company Full time

Company Overview

ZURU is a dynamic and innovative company that has disrupted the toy industry with its radical approach to creativity and automation. With a mission to challenge the status quo, ZURU has grown into a global brand with over 5,000 members across 30 international locations.

We have a strong portfolio of award-winning brands, including Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our globally recognized brands are loved by consumers worldwide.

Job Description

We are seeking a skilled Content Marketing Executive to join our Baby Vertical Content Marketing Team. This is an exciting opportunity for someone who is passionate about social media, digital content, and creative marketing strategies.

As a key member of our team, you will work closely with the Content Marketing Manager to develop and execute content marketing initiatives for a new brand launching in mid-2025.

Your responsibilities will include leading the global organic content planning for our key social media platforms, creating engaging content for local markets, monitoring ad performance, and supporting the Content Marketing Manager with data strategy.

  • Support the Content Marketing Manager and wider brand marketing team to bring best-in-class content to life across our owned and social channels.
  • Lead the execution of local TikTok content across our key Tier 1 markets.
  • Support the Content Marketing Manager with data strategy by leading eDM content automations and campaigns.

Required Skills and Qualifications

To be successful in this role, you will need:

  • 1-2 years of experience in a marketing role with a growing understanding of core marketing principles, preferably social media management, content marketing or content creation.
  • Able to multi-task, set priorities, and stay focused in a dynamic environment.
  • Creative-minded with the ability to apply analytical thinking to content and marketing concepts.

Benefits

We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive salary package. Additionally, our NEW ZEALAND office provides health and wellbeing benefits, including lots of fresh fruit, coffee, and a foosball table.



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