Product Marketing Lead

3 days ago


Wellington, Wellington, New Zealand Education Perfect Full time
About the Role

Education Perfect is an innovative EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

Your Focus
  • Lead the development and execution of comprehensive GTM plans aligned with company goals and objectives.
  • Develop strategies to drive adoption and engagement of strategic product behaviours among users.
  • Analyse user data and insights to identify opportunities for optimisation and growth.
What You Will Do
  1. Collaborate closely with Product, Marketing, Sales, and fellow Product Marketing Managers to optimise and enhance the effective use of our product offering.
  2. Conduct market research, competitive analysis and customer segmentation to inform marketing strategies and initiatives.
  3. Work closely with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferences.
About You
  • 5+ years of experience in product marketing within SaaS, preferably in the ed-tech industry.
  • Demonstrated experience with growth models and strategies.
  • Proven ability to drive product adoption, engagement and growth through strategic marketing initiatives.

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