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Customer Marketing Lead

1 week ago

Wellington, Wellington, New Zealand EverCommerce Full time

EverCommerce is a leading service commerce platform that provides vertically tailored, integrated SaaS solutions to more than 690,000 global service-based businesses. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals.

The company's EverPro, EverHealth, and EverWell brands specialize in Home, Health, and Wellness service industries, offering end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

About the Role

As a Customer Marketing Manager for EverWell, you will be responsible for engaging potential and existing customers through building and managing global marketing programs and campaigns to increase conversion of trialists, existing customer cross-sell and upsell growth. You will work closely with cross-functional team members to deliver exceptional experiences that showcase the value of our products and features to drive adoption and revenue growth.

You will be a customer-centric marketer who is a confident communicator and has demonstrable success driving growth programs and campaigns. You're both a data-driven and creative thinker, who has an obsessive focus on delivering an outstanding customer experience.

Your Key Responsibilities
  • Lift assisted and unassisted trial conversion through optimizations to the trial experience
  • Drive promotional and offer campaigns in collaboration with regional marketing team members
  • Work with product marketing teams to effectively bring new products and features to market
  • Drive more effective and efficient marketing through insight-led reporting & analysis in collaboration with automation, data & operations team members
What We Are Looking For
  • 5+ years marketing experience at a SaaS or relevant technology company.
  • Exceptional integrated marketing campaign ideation and creation.
  • Strong copywriting and communication experience.
  • Customer-centric mindset with a passion for building strong customer relationships.
  • Strategic thinker with the ability to translate strategy into actionable plans.
  • Excellent influencing and communication skills with strong advocacy for sales.
  • Experience with inbound & outbound sales models and supporting sales motions.
  • Hands-on experience with CRM, Email Automation and sales enablement tools.
  • Demonstrable experience in lead funnel management and leveraging customer lifecycle data to prioritize growth initiatives.
  • Ability to demonstrate marginal gains through the optimization of existing processes and campaigns.

We are committed to fostering a culture that values diversity, equity, and inclusion. If you think you have what it takes but don't meet every single bullet point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why Join Us?

At EverCommerce, we lead with inclusion and use our values to inform our decisions. We succeed together and celebrate the things that make us unique. We're big believers in work-life balance and offer additional annual leave so you can fully switch off and relax throughout the year.

We trust our team to work where they are the most productive. You'll have the flexibility to work from home or the office. We have office space in Auckland, Wellington, and Dunedin and provide a high-spec home office setup.

We set a high bar and support our team to innovate and focus on continuous growth. You'll enjoy a professional development budget to fuel your growth, and an annual wellness allowance to fund the things that support your wellbeing.