Customer Engagement Lead
3 days ago
About the Job
We are seeking a highly skilled Direct Marketing Manager to join our team at NZME New Zealand. In this role, you will be responsible for designing and executing data-driven, targeted campaigns through marketing automation platforms and digital channels.
Key Accountabilities
- Develop and deliver end-to-end campaigns to deepen and broaden customer engagement for major Audio initiatives across iHeart, Podcasting, and NZME radio brands.
- Optimise direct digital marketing campaigns across multiple channels, including email, mobile notifications, in-product messaging, and social media.
- Personalise content for digital customers wherever possible.
Requirements
- Tertiary-qualified with 3+ years' experience in direct/digital marketing, content marketing, or digital media publishing.
- Experience with marketing automation platforms preferred.
- Strong analytical and problem-solving skills, with ability to interpret complex data sets.
- Excellent communication and project management skills, with ability to work collaboratively with cross-functional teams.
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