Customer Engagement Lead

3 days ago


Auckland, Auckland, New Zealand NZME New Zealand Full time

About the Job

We are seeking a highly skilled Direct Marketing Manager to join our team at NZME New Zealand. In this role, you will be responsible for designing and executing data-driven, targeted campaigns through marketing automation platforms and digital channels.

Key Accountabilities

  • Develop and deliver end-to-end campaigns to deepen and broaden customer engagement for major Audio initiatives across iHeart, Podcasting, and NZME radio brands.
  • Optimise direct digital marketing campaigns across multiple channels, including email, mobile notifications, in-product messaging, and social media.
  • Personalise content for digital customers wherever possible.

Requirements

  • Tertiary-qualified with 3+ years' experience in direct/digital marketing, content marketing, or digital media publishing.
  • Experience with marketing automation platforms preferred.
  • Strong analytical and problem-solving skills, with ability to interpret complex data sets.
  • Excellent communication and project management skills, with ability to work collaboratively with cross-functional teams.


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