Enterprise Marketing Leader

1 week ago

Auckland, Auckland, New Zealand Banyan Software Full time
About the Opportunity

We are seeking an experienced Enterprise Marketing Leader to join our team. As a key member of our marketing team, you will develop and execute comprehensive marketing strategies that increase brand awareness, generate qualified leads, and support customer retention.

About Banyan Software

Banyan Software is a leading provider of permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets.

Key Responsibilities

  • Develop and execute marketing strategies that align with sales goals and product positioning.
  • Monitor and report on key marketing metrics, such as lead generation, website traffic, conversion rates, and campaign ROI.
  • Collaborate with the Sales and Product teams to ensure marketing strategies are aligned with sales goals and product positioning.
  • Utilize customer insights and feedback to shape content, campaigns, and product offerings that resonate with target audiences and drive customer loyalty.
  • Ensure brand consistency across all channels while managing the company's reputation, both online and offline.
  • Develop a comprehensive content strategy that includes SEO best practices to drive organic traffic and improve search engine rankings.

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