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Product Storyteller
2 weeks ago
As our Technical Copywriter, you'll be at the forefront of shaping Macpac Retail PTY Ltd.'s product storytelling strategy. This role requires a unique blend of creative flair and technical expertise to craft compelling narratives that resonate with customers.
Main Responsibilities:
- Create engaging product copy that highlights key features, benefits, and USPs, while maintaining accuracy and compliance.
- Work closely with cross-functional teams to develop a unified brand voice that reflects Macpac's values and mission.
- Manage product data and maintain a master product information database to ensure consistency across all platforms.
- Collaborate with designers, marketers, and product developers to drive business growth and customer satisfaction.
Requirements:
- Proven experience in technical writing, product copywriting, or a similar role, preferably within the outdoor industry.
- Able to simplify complex information into clear and concise content, using everyday language.
- Strong communication skills to work effectively with stakeholders at all levels, from designers to product developers.
- Attention to detail to ensure product claims are accurate and compliant with external brand guidelines.
- Ability to prioritize tasks, manage multiple projects, and meet deadlines efficiently.
Sustainability and Quality
At Macpac Retail PTY Ltd., we're committed to creating sustainable and durable products that minimize environmental impact. We believe in the importance of quality craftsmanship and innovative design, driving us to continuously improve our products and services.
