Senior Brand Manager

5 days ago


Auckland, Auckland, New Zealand Tegel Foods Ltd Full time

Job Description

We are seeking an experienced Marketing Manager to join our team at Tegel Foods Ltd.

The successful candidate will be responsible for leading our marketing efforts, developing and implementing clear strategies for the Tegel brand and sub-brands.

This key role will involve driving brand equity and market share through consumer engagement initiatives such as innovation, TTL campaigns, digital presence, and portfolio management.

The ideal candidate will have a strong background in FMCG marketing, with experience in category management and commercial approaches to category development.

Main Responsibilities

  • Develop and implement overall brand, marketing, and communication strategies.
  • Manage the product portfolio to meet consumer needs and enhance Tegel's position as NZ's leading poultry brand.
  • Oversee the marketing budget, maximizing ROI on all activities and identifying inefficient spend.
  • Identify marketing opportunities by monitoring competitor and other market activities and defining opportunities relevant to the brand and market.
  • Gain support for key initiatives from both internal and external stakeholders.

Requirements

  • Bachelor's degree in Business, preferably with a major in Marketing.
  • 5 years of FMCG marketing experience with strong category management skills.
  • Commercial approach to category development.
  • Familiarity with IRI, Nielsen, Quantium, and Dunhumby reports is advantageous.

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