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Influencer Marketing Strategist

1 week ago

Wellington, Wellington, New Zealand Komi Group Full time

**About Us**

Komi Group is a leading digital agency dedicated to building engaged audiences worldwide.

We're seeking an experienced Talent Manager to join our team and focus on maximizing the careers of influential parenting and family-focused social media personalities and content creators.

About the Role

The ideal candidate will be responsible for managing a portfolio of influencers, guiding their career development, and identifying new opportunities to grow their careers through brand partnerships, sponsorships, endorsements, and collaborations.

You will negotiate contracts, ensuring favorable terms and conditions for the influencers while maximizing revenue and value for both the influencers and the agency.

Your Key Responsibilities
  • Talent Management: Oversee a portfolio of parenting and family-focused influencers, providing tailored advice and strategic support to guide their career development.
  • Business Development: Identify and pursue new opportunities to grow the careers of the influencers, including brand partnerships, sponsorships, endorsements, and collaborations.
  • Negotiations: Negotiate and finalize contracts, ensuring favorable terms and conditions for the influencers while maximizing revenue and value for both the influencers and the agency.
  • Relationship Building: Cultivate and maintain strong relationships with influencers, brands, agencies, and other industry professionals to facilitate collaboration and drive business growth.
  • Brand Partnerships: Collaborate with influencers to develop creative and strategic brand partnerships that align with their personal brand and target audience.
  • Performance Tracking: Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to clients and internal stakeholders.
  • Industry Trends: Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing, and apply this knowledge to drive innovative and effective strategies.
  • Team Leadership: Provide mentorship and guidance to junior team members, fostering their professional growth and development.

What We're Looking For

  • Proven experience in parenting and family-focused talent management, influencer marketing, or a related field, with a focus on working with high-profile influencers.
  • A strong network of contacts within the influencer marketing industry, including influencers, brands, and agencies.
  • Excellent negotiation and communication skills, with the ability to build rapport, influence stakeholders, and close deals.
  • Demonstrated ability to think strategically and develop innovative influencer marketing campaigns that drive results.
  • Exceptional project management skills, with the ability to handle multiple campaigns simultaneously and meet tight deadlines.
  • Analytical mindset, with proficiency in tracking and analyzing campaign performance metrics and providing actionable insights.
  • Knowledge of social media platforms, influencer marketing tools, and industry trends.
  • Self-motivated, proactive, and resourceful, with a strong entrepreneurial spirit and a passion for the digital landscape.
  • Leadership qualities, with the ability to mentor and inspire team members.