Data Driven Marketing Lead
7 days ago
Job Description:
The PayTech Group is seeking a highly skilled Data Driven Marketing Lead to drive engagement and retention through integrated, data-driven marketing campaigns. The successful candidate will have experience in delivering comprehensive marketing plans that leverage the right channels to deliver measurable results.
Key Responsibilities:
- Develop strategic campaign plans that integrate multiple channels for maximum impact.
- Collaborate closely with campaign analysts to translate raw data into actionable insights and compelling communications.
- Conduct data discovery and briefing, understanding complex data structures and their implications for creative briefs.
- Utilise research and customer testing to inform comms that resonate with customers and are easy to understand.
- Proactively manage delivery of complex marketing campaigns end-to-end by setting up and maintaining project plans, timelines, working groups, stakeholder requirements, internal and external comms.
- Engage in robust discussions with analysts to define campaign data requirements.
- Craft clear and effective customer-facing communications, simplifying complex ideas into digestible content.
Requirements:
- Proven experience in delivering complex data-driven below the line campaigns focused on growth and retention.
- Exceptional verbal and written communication skills in English, with the ability to translate complex concepts into simple messages.
- Proficient in Microsoft Excel, PowerPoint, and Word, including the ability to create graphs for reporting.
- A results-driven mindset with a focus on data and metrics.
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