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Retention Marketing Manager

2 weeks ago

Auckland, Auckland, New Zealand Bendon Group Full time

About Us

Bendon has been a leader in the lingerie industry for over 78 years. Our mission is to craft beautiful products that create exceptional customer experiences.

We believe in building deep, lasting connections with our customers. When they feel confident and valued, they keep coming back. We're searching for a passionate and data-driven CRM & Loyalty Manager to take the lead in customer retention, loyalty engagement, and email marketing.

Whether you come from an agency, e-commerce brand, or retail background, if you love diving into customer insights and driving engagement through personalised experiences, this is your moment to shine.

Key Responsibilities

  • Lead the CRM strategy-developing segmentation, customer journeys, and lifecycle marketing to keep our customers engaged and returning
  • Own and execute our email marketing (EDM) strategy, working closely with the team to bring campaigns to life
  • Drive our loyalty programs, creating innovative initiatives that build brand love and reward our customers
  • Leverage personalisation and automation to optimise every customer interaction
  • Collaborate with marketing and digital teams to enhance customer touchpoints and communication strategies