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Customer Data Insights Specialist

2 weeks ago

ManawatuWanganui, New Zealand Qjumpers Full time
Role Overview

We are seeking a highly skilled Data Analyst to join our team. As a key member of our organization, you will be responsible for maintaining and utilizing customer data for essential and marketing communications in line with current legislation.

About the Role

This is an exciting opportunity to work as our Customer Database Analyst. In this role, you will coordinate data needs for Toyota New Zealand's compliance communications to customer groups. You will also coordinate with stakeholders to establish data needs and develop strategies to support this.

  • Preparing data for Marketing Automation, segmenting and analyzing audience information
  • Developing and managing campaign performance dashboards
  • Acting as a subject matter expert in system development projects representing customers' needs; conducting BAU testing and finalizing test scenarios
Key Responsibilities

You will be responsible for:

  • Coordinating data needs for Toyota New Zealand's compliance communications to customer groups
  • Coordinating with stakeholders to establish data needs and develop strategies to support this
  • Preparing data for Marketing Automation, segmenting and analyzing audience information
  • Developing and managing campaign performance dashboards
  • Acting as a subject matter expert in system development projects representing customers' needs; conducting BAU testing and finalizing test scenarios
Requirements

To be successful in this role, you will need:

  • Previous experience in a similar role (3+ years)
  • A natural aptitude for understanding data
  • Competence in Microsoft Access, VBA and SQL
  • The ability to think logically and critically
  • Familiarity with Salesforce
  • Experience in Salesforce Data Cloud or Marketing Cloud would be advantageous