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Customer Journey Optimization Specialist

2 weeks ago

Hamilton, Waikato, New Zealand The Unlimited Full time

The Unlimited is looking for a Customer Journey Optimization Specialist to drive customer engagement and growth through data-driven insights. As a specialist, you will work closely with cross-functional teams and external partners to analyze trends, refine customer interactions, and enhance lifecycle value.

Responsibilities:
  1. Develop data-driven insights to improve customer retention and journey performance.
  2. Design targeted strategies to drive customer value and lifecycle management.
  3. Use CSAT, customer profiling, and other key data sources to identify new opportunities.
  4. Collaborate with internal teams to implement and optimize customer journeys.
  5. Recommend up-sell and cross-sell strategies to ensure the right product reaches the right customer.
  6. Monitor, track, and report on A/B testing and key performance metrics.