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Retail Promotions Coordinator

2 weeks ago

Auckland, Auckland, New Zealand Miele New Zealand Full time

Job Summary
Miele New Zealand is seeking a highly skilled Brand Activation Manager to join our team in New Zealand. As a key member of our marketing team, you will be responsible for developing and executing customer-focused campaigns, driving category sales, and enhancing brand equity.

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Responsibilities
• Develop activation strategies tailored for Retail and Projects customers
• Collaborate with the Australian Category and Brand team to leverage and optimise assets and activities for the NZ market
• Design, develop, and implement insightful customer activation plans, leveraging shopper insights and aligning to key customer (retailer and commercial projects) strategies
• Monitor market trends, competitor activities, and consumer behaviour to optimise activation strategies and drive innovative outcomes aligned with national objectives

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Requirements
• Bachelor's degree in Commerce, Business, Marketing, or a related field
• Proven experience (5 years) in channel activation, marketing, or a similar role
• In-depth knowledge of various marketing channels, including but not limited to in-store activations, digital, email, loyalty programs, displays, POS, events and social media marketing
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

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Benefits
We offer a dynamic work environment, opportunities for growth and development, and a chance to be part of a leading brand in the premium appliance industry. If you are a motivated and creative individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.

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How to Apply
If you're ready to take your brand marketing career to the next level, please submit your application for the Brand Activation Manager role.