Technical Ecosystem Specialist

4 days ago


Auckland, Auckland, New Zealand Xero Full time

About Us

Xero is a leading cloud accounting and financial management platform. We empower small businesses to succeed by automating routine tasks, surfacing actionable insights, and connecting them with the right data, advisors, and apps.

The Opportunity

We are seeking a skilled Developer Marketing Manager to join our Xero Developer team. As a key strategic asset, this role will accelerate the engagement and growth of our developer ecosystem.

Your Key Responsibilities

  • Execute on the Xero Developer Platform Marketing and Developer Engagement strategy to drive growth and engagement within the Xero partner ecosystem.
  • Deliver program evaluations and developments, cross-team communication, review, and governance.
  • Create targeted education and content to build engagement, increase product utilization, and inspire partner advocacy.
  • Email nurture campaigns improving the developer experience, product adoption, and onboarding into the Xero App Store/platform.
  • Collaborate with cross-functional teams to deliver channel acquisition programs and optimize the Xero Developer Centre.

What You'll Bring

  • 5+ years developer relations experience in program management, developer marketing, or partnership roles.
  • A technical background and expertise working with a technical or developer audience.
  • A track record delivering effective content-led acquisition initiatives using digital channels (organic, social, email, paid), events (virtual, webinars, and IRL) PR, comms, and community.
  • Experience building community engagement and advocacy through targeted education programs.
  • Proven experience developing marketing strategy, audience segmentation, positioning, and messaging.
  • Experience with marketing automation, CRM, and business software – Salesforce Marketing Cloud is a bonus.


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