Marketing Manager Senior Professional
1 week ago
About Us
ZURU Edge is a pioneer in new generation FMCG brands, aiming to better serve modern consumers.
Our global portfolio includes award-winning brands such as Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. We are also the creators of MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
About the Role
We are seeking a skilled Marketing Manager for our Millie Moon brand. As a senior professional, you will be responsible for developing and executing marketing strategies that drive business growth across markets globally.
Your key responsibilities will include:
- Developing Brand Marketing Growth Plans: Define and implement plans that achieve business objectives for Millie Moon's growth.
- Executing Marketing Strategies: Develop and execute marketing strategies for Millie Moon's global markets in line with best-in-class FMCG brand marketing practice.
- Leading Go-to-Market Strategies: Lead go-to-market strategies and activations for Millie Moon's new markets, retailers, and NPD launches.
- Campaign Management: Lead 360 marketing campaigns from concept to completion, building strong relationships with external agency partners and internal cross-functional teams.
- Data Analysis: Gather and analyze data and insights from external sources and internal customer service and sales data to understand customers' needs and apply these insights to marketing strategies and tactics.
- Digital Marketing Oversight: Oversee digital marketing campaigns and performance, collaborating closely with the internal Digital Marketing Team.
- Budget Management: Manage brand marketing budgets from planning to execution, reporting to the Head of Marketing on ongoing optimisation of activity and spend.
- Mentorship and Leadership: Develop and manage junior team members to deliver and execute plans across the brand, establishing processes that empower team members to work efficiently and embody continuous improvement.
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