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Innovation Director

1 week ago

Auckland, Auckland, New Zealand Stoppress Full time

About Us

At Stoppress, we're committed to delivering cutting-edge creative solutions that harness the power of AI and media performance. As our new Creative Director, you'll be at the forefront of this exciting journey, driving innovation and growth in the industry.

Your Key Responsibilities

  • Leading Creative Vision: Develop and execute a bold creative strategy that pushes the boundaries of traditional creative models. This involves leveraging AI tools, automation workflows and real-time creative optimisation to drive results.
  • AI-Powered Content Creation: Use AI-powered tools to scale content creation, adapt assets dynamically and develop frameworks for modular content production. This enables real-time A/B testing and optimisation based on media performance data.
  • Collaboration and Integration: Work closely with data scientists, performance media planners and other stakeholders to develop creative strategies that drive business results. This includes partnering with creators, influencers and brand teams to integrate creator-led content into campaigns.
  • Client Engagement: Communicate the value of performance-driven creativity to clients and internal teams, using data-backed storytelling to prove its effectiveness. Develop thought leadership in the industry, staying ahead of AI creative trends and emerging tools.

What You Need

  • 10+ years of experience in creative leadership roles, with 5+ years in digital-first, media agency or performance-driven creative environments.
  • Strong understanding of AI's role in content creation, including generative AI tools and automation workflows.
  • Proven track record of creating high-performing digital campaigns across social, programmatic and video.
  • Experience in leading creative strategy based on media performance data, working closely with performance marketing teams.
  • Strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution.
  • Ability to pitch and sell creative ideas and concepts to key stakeholders.