Lead Craft Beer Brand Strategist
3 weeks ago
At the Brewers Guild Of New Zealand Incorporated, we're committed to pushing the boundaries of craft beer excellence. As a Senior Brand Manager for our esteemed Panhead brand, you'll play a pivotal role in shaping our legacy and taking it to new heights.
Company OverviewWe're a proud advocate for the art of brewing, fostering a culture that celebrates innovation, creativity, and collaboration. Our team is passionate about crafting exceptional beers that delight palates and inspire connection.
Panhead, born in 2013, has become an iconic symbol of New Zealand's craft beer revolution. With legendary beers like The Vandal, Supercharger APA, and Port Road Pilsner, we've established ourselves as a leader in the industry. Now, we're seeking a visionary Senior Brand Manager to lead our Panhead brand into its next chapter.
Job DescriptionThis exciting opportunity is perfect for a seasoned marketer looking to drive growth and success in a dynamic environment. As a Senior Brand Manager, you'll be responsible for developing and executing 'best-in-class' brand strategies, driving business outcomes, and collaborating with cross-functional teams to bring innovative ideas to life.
Key Responsibilities- Develop and execute comprehensive brand strategies, ensuring alignment with business objectives
- Leverage data-driven insights to inform marketing decisions and drive commercial growth
- Collaborate closely with the brew and pack teams to identify opportunities for innovation and develop engaging activation plans
- Partner with agencies to deliver high-impact creative campaigns, exceeding commercial KPIs and budget targets
- Lead and coach a high-performing team, fostering a growth mindset culture and driving individual development
- Proven experience in senior brand management roles, operating at a similar level within the craft beer or beverage industry
- Demonstrated expertise in managing brands, brand strategy, planning, creative/business briefs, agency management, communications, and innovation
- Strong commercial acumen, with a focus on driving business outcomes and delivering on commercial KPIs
- A great communicator and influencer, with the ability to effectively manage key stakeholders and build strong relationships
- Proven experience leading and developing high-performing teams, with a track record of instilling a growth mindset culture
- Solutions-focused and adaptable, with high levels of resilience and passion for the craft beer industry
- Possessing a deep understanding of the craft beer market, including trends, consumer behavior, and competitor landscapes
We're committed to creating a workplace that's inclusive, diverse, and equitable. Our company values are built around three core principles: Curiosity, Courage, and Conviction. If you share these values and are eager to unleash your potential, we'd love to hear from you.
We estimate this role will offer a salary range of approximately NZD $120,000 to NZD $160,000 per annum, depending on experience. Join us in building a lasting legacy that showcases the best of New Zealand's craft beer scene.
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