Brand and Marketing Leader

1 week ago


Auckland, Auckland, New Zealand Air New Zealand Full time

As a Senior Brand and Marketing Specialist at Air New Zealand, you will have the opportunity to lead the marketing strategy for a portfolio of new and existing Airpoints partners. This dynamic role will be responsible for designing go-to-market strategies that meet both customer needs and commercial objectives.

Key Areas of Responsibility:

  • Trend Analysis and Strategy Development: Applying trends, industry, market, and customer insights to shape marketing strategies.
  • Business Acumen: Understanding business operations and commercial awareness.
  • Brand Building: Building brands that connect and resonate with New Zealanders.
  • Campaign Management: Managing and developing innovative mass market campaigns to drive awareness, consideration, and conversion.
  • Media Environment Knowledge: Understanding the New Zealand media environment.
  • Agency Partnerships: Driving high performance and positive business partnerships with media and creative agencies.
  • Stakeholder Management: Managing and influencing multiple internal and external stakeholders across all business levels.
  • Budget Management: Managing marketing budgets to ensure effective cost control and achievement of commercial targets.
  • Agile Problem Solving: Approaching planning and problem-solving in a proactive and agile manner.

This is an exciting opportunity to join our Brand and Marketing team as a Senior Brand and Marketing Specialist. The role offers a fixed-term contract based in Auckland until June 2025.



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