Marketing Strategist for Global Expansion
7 days ago
We are seeking an experienced Demand Generation Manager to join our team at Kami, a leading education technology company based in Auckland, New Zealand. As a key member of our marketing team, you will be responsible for driving pipeline growth through targeted and creative campaigns.
Your primary focus will be on developing and executing demand generation strategies that identify, engage, and nurture prospects across the globe. You will work closely with sales, marketing, and engineering teams to align goals and ensure a seamless customer journey.
To succeed in this role, you will need to possess a deep understanding of ideal customer profiles (ICPs) and buyer journeys. You will leverage these insights to map buyer journeys and align approaches with the needs of identified segments.
Key Responsibilities:
- Develop and execute comprehensive demand generation strategies
- Manage paid media agency relationships for demand-gen initiatives
- Analyze campaign performance and identify new areas of opportunity
- Collaborate with sales teams to align on key accounts, goals, and messaging
- Deploy account-based marketing (ABM) strategies to engage high-value accounts
- Work with marketing operations specialists to design technical customer journeys and automated workflows
To be successful in this role, you will need to have a minimum of 5 years of experience in demand generation or a similar field. You will also need to possess strong strategic thinking skills, with the ability to design and execute personalized, impactful multi-channel campaigns.
In addition to your experience and skills, you will need to demonstrate a data-driven approach to tracking, measuring, and optimizing performance. You will also need to be able to manage multiple projects simultaneously and prioritize tasks effectively.
We offer a competitive compensation package and excellent benefits, including flexible working hours, wellness programs, and professional development budgets. If you are passionate about education technology and want to make a meaningful impact, we encourage you to apply for this exciting opportunity.
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