Digital Marketing Strategist

6 days ago


Christchurch, Canterbury, New Zealand Christchurchairport Full time

Christchurch International Airport Limited (CIAL)

We're a forward-thinking organisation championing innovation and customer experience in Aotearoa New Zealand.

As Digital Marketing Lead, you'll develop and execute our digital marketing strategy, using data and customer insights to drive revenue growth and market share.

About the Role
  • Develop and execute high-impact digital marketing campaigns to drive online transactions and revenue growth.
  • Manage and optimise digital advertising, including SEM, display, and paid social media.
  • Create and manage a catalogue of curated digital offers, including cross-sell, upsell, and bundled promotions.
  • Use customer data, segmentation, and automation to deliver personalised marketing.
  • Develop and implement a commercialisation strategy for digital channels.
  • Work closely with agency partners, ensuring collaboration drives the best possible outcomes.
  • Brief and work with external media agencies, developers, and designers to execute digital campaigns.
  • Continuously analyse campaign performance, applying insights to refine and optimise future initiatives.
  • Stay ahead of emerging trends, new technologies, and digital best practices.
About You
  • Extensive experience in digital marketing, ideally in a fast-paced, commercial environment.
  • Driven approach and ability to find opportunities in challenges and bring creative solutions to the table.
  • Proven success in delivering revenue-generating digital campaigns.
  • Strong technical knowledge of Google Ads, Meta advertising, GA4 analytics, SEM, display, and paid social media.
  • Experience in customer segmentation, targeting, and automation to drive engagement.
  • Strategic mindset, with ability to develop and execute a digital marketing vision.
  • Excellent analytical skills, with ability to translate data into insights and action.
  • Test-and-learn approach, always looking to optimise and refine campaigns.
  • Experience working with and getting the best out of agency partners, ensuring collaboration delivers the best results.
  • Strong communication and collaboration skills – comfortable working with stakeholders, media agencies, and external partners.
Why Choose Us?

We take pride in our commitment to sustainability, innovation, and exceptional customer experiences. When you join us, you'll be part of a dynamic team that values collaboration and making a difference.

We invest in our people with ongoing learning, professional development, and exposure to cutting-edge digital tools and technologies.



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